The 'Play #Fanta100 -- 100 ways to play' campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star for a day by purchasing a promotional pack and visiting the Fanta 100 website. Over the promotion period, promotional products will contain a code which can be registered for a chance to win the popular prizes. #InstaPrintUK