Hive, the connected home division of British Gas, is using virtual reality as part of an experiential campaign at this year’s Gadget Show Live to immerse consumers in the future Hive connected home.

Hive’s ‘Future House’ activation, created by BEcause Experiential Marketing in partnership with Somo, aims to bring to life the concept of the connected home, using a series of Hive technologies and services. It will combine an immersive virtual reality experience with knowledgeable brand ambassadors to heighten brand awareness and drive sales.

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