ASDA's inhouse home and accessories range George Home was relaunched in Spring/Summer 2014 with a new, directional, trend-led catalogue, a fresh take on the website as well as a complete overhaul of online and offline photography.
Alongside a senior Art Director I have directed a selection of spreads, from initial creative and photography concept to layout and graphic design, including photographic art direction on set. Working with the photographic, set build and styling teams and client on set I ensured thet the outcome is up to the highest standards. behance.com #InstaPrintUK