Our team at George were inspired when fashion designer Karl Lagerfeld recreated a French supermarket on the catwalk for Parish Fashion Week.
Karl enlisted the help of Cara Delevigne, Rihanna and Kendall Jenner to show off his latest designs by turning the Grand Palais into a hypermarket. We decided to go one step further by holding our latest George photoshoot inside an Asda store. Look out for the collection in store and online soon. Here’s what some fashion bloggers are saying about it. You can see more on the Twitter hashtag #GeorgeHS14. #InstaPrintUK